Systems Required to Become A Digital Coach

How do you get more visible in the marketplace? A podcast is an example of one of my content marketing systems to share deeper information with your audience. As they engage in the content by commenting on your posts, some bond is being created.

YouTube, Instagram and Facebook, all come under content marketing. You can go deep into it and create a plan around how you want to approach content marketing. You may want to give it a boost. You want to do organic growth for different parts of the game. In a knowledge base, you need to have a Facebook ads account and a Google ad account to start to run ads, though there are many other ad platforms also.

How are you going to be attracting the leads? You got to build a funnel system. What is the entry point of the funnel? Is it going to be a PDF lead magnet or a webinar lead magnet?

Are you going to be capturing leads by offering a free consultation or a free ebook? You need a lead capture page and a thank you page, the pixels, the tracking, and everything else. So the fourth system in all business is a funnel-building system.

How are you going to be managing the leads that come into your systems? It could be an email marketing system where you’re going to manage all the leads that are coming in. You’re going to be tagging them based on what actions they take or what stage of the customer journey they are in.

You may be using Zoom or Demio, which I recommend. You will need to have an excellent tool for marketing and building your landing pages and sending autoresponders, basically an all-in-one solution to ensure that every part of the system is getting predictable sales.

So you could have a system like Stripe or PayPal. If you’re in India, Instamojo, Razorpay, all of these are payment gateway solutions. I have my own custom-built WordPress-based payment collection pages, which integrated all these payment processes. So I’ve built a system like that.

After they have bought your product, your students need to have a members area. So a learning management system or the members’ area is so important. I use Teachable. You can have unlimited courses, unlimited students, unlimited certifications, quizzes.

So I’m using a tool called Zapier. It’s like our body’s nervous system. It integrates all the parts of all the other systems are out there. Anytime an action happens, somebody buys a product. All the access levels are given through Zapier.

You can have a basic dashboard on Google drive, Google spreadsheets to track all your business numbers, which can be automated and connected to Zapier, or you could have dedicated dashboards. For example, I have my dedicated Facebook ads dashboard, my dedicated Google ads dashboard, my social media dashboards. I can see what exactly is happening in my business.

You can see things like the sales for this week, sales for this month, the refund rate and how many people are upgrading from one product to the next product. You can calculate profitability, and even ROAS, which is a return on ad spends. Everything’s in one dashboard. I recommend that you upgrade yourself because you can get access to the same reporting dashboard that I’m using. It’s about also simplifying what you want to see. You don’t have to see every single data point. The purpose of data is to help you make better decisions.

How are you managing your paid customers? I have my own social network and I also have a tracking and tagging and data aggregation that I do for my paid customers. So if somebody is a paid member, they get tagged separately. If somebody is a gold member or diamond member, they get classified independently. There’s different communication going out for the customer journey itself.

Do you have a system to nurture and grow your community? I want you to understand that this is not just about technology and tools system also means driving a process. So, for example, I have a group of facilitators, and we have a system where they drive forward the meetups and inside that meetup, they follow a 90-minute system.

If your business is not doing too well, based on these 11 systems, you’ll be able to identify which area is not working well for you. Your advertising, for example, is an input. Facebook or Google review that and see whether your ad is approved according to policies, good customer feedback. Are you getting good feedback on your ad? The output is whether your ad costs will go up or go down, just like lead generation. The output is whether they customers are given that information to become a lead or not.

At the end of the webinar, the outcome is, are they going to buy your product? Every single aspect of your knowledge business can be visualized by applying the IPO model, input process output. Suppose the output is not at a desirable level in your business right now. In that case your first step is to identify where the problem is, whether it’s a nervous system problem or a respiratory problem, or a digestive problem, or an immunity problem. Here, in this case, content or advertising or lead generation of funnel or webinar, identify which is a problem. And once you’ve identified the problem, the next step is to go into that problem and check the IPO input process output.