Systems Required to Become A Digital Coach

Below are the systems, tools, and automation you need to set up to become a Digital Coach

  1. Website

  2. Lead Magnets

  3. Ads Set-Up (Google, Facebook, Youtube, etc)

  4. Sales Funnels - Unlimited Landing Pages

  5. Linktree creation

  6. Email Sequences

  7. Integrations - Integrately or Zapier if required

  8. DNS Management

  9. Subdomains

  10. Learning Management System

  11. Payment Gateway Integration

  12. Social Media Optimization

  13. SEO Optimization Guide

  14. Backlink Generation by you – It is easy I will teach you

  15. Learning Mangement System

  16. Zoom Webinar FREE worth Rs 7000 per month

  17. Discount and Coupons for your courses

  18. Affiliate marketing for your niche

  19. Affiliate Set up for your courses



Think of your business as a human body with many systems.

We have the nervous system, the respiratory system, the digestive, cardiovascular, immune system, reproductive, and muscular systems.

When you’re looking at scaling up a knowledge business, you have to look at it in terms of systems:

Content marketing, advertising, lead generation webinars, sales funnels, learning management system, payment, gateways, automation, reporting, customer management. Look at your knowledge business like a living organism; every system must work equally well and in harmony.

Content Marketing System

How do you get more visible in the marketplace? A podcast is an example of one of my content marketing systems to share deeper information with your audience. As they engage in the content by commenting on your posts, some bond is being created.

YouTube, Instagram and Facebook, all come under content marketing. You can go deep into it and create a plan around how you want to approach content marketing. You may want to give it a boost. You want to do organic growth for different parts of the game. In a knowledge base, you need to have a Facebook ads account and a Google ad account to start to run ads, though there are many other ad platforms also.

Funnel Building System

How are you going to be attracting the leads? You got to build a funnel system. What is the entry point of the funnel? Is it going to be a PDF lead magnet or a webinar lead magnet?

Are you going to be capturing leads by offering a free consultation or a free ebook? You need a lead capture page and a thank you page, the pixels, the tracking, and everything else. So the fourth system in all business is a funnel-building system.

Lead Generation System

How are you going to be managing the leads that come into your systems? It could be an email marketing system where you’re going to manage all the leads that are coming in. You’re going to be tagging them based on what actions they take or what stage of the customer journey they are in.

Webinar Sales System

You may be using Zoom or Demio, which I recommend. You will need to have an excellent tool for marketing and building your landing pages and sending autoresponders, basically an all-in-one solution to ensure that every part of the system is getting predictable sales.

Payment Gateway System

So you could have a system like Stripe or PayPal. If you’re in India, Instamojo, Razorpay, all of these are payment gateway solutions. I have my own custom-built WordPress-based payment collection pages, which integrated all these payment processes. So I’ve built a system like that.

Learning Management System

After they have bought your product, your students need to have a members area. So a learning management system or the members’ area is so important. I use Teachable. You can have unlimited courses, unlimited students, unlimited certifications, quizzes.

Automation Systems

So I’m using a tool called Zapier. It’s like our body’s nervous system. It integrates all the parts of all the other systems are out there. Anytime an action happens, somebody buys a product. All the access levels are given through Zapier.

Reporting System

You can have a basic dashboard on Google drive, Google spreadsheets to track all your business numbers, which can be automated and connected to Zapier, or you could have dedicated dashboards. For example, I have my dedicated Facebook ads dashboard, my dedicated Google ads dashboard, my social media dashboards. I can see what exactly is happening in my business.

You can see things like the sales for this week, sales for this month, the refund rate and how many people are upgrading from one product to the next product. You can calculate profitability, and even ROAS, which is a return on ad spends. Everything’s in one dashboard. I recommend that you upgrade yourself because you can get access to the same reporting dashboard that I’m using. It’s about also simplifying what you want to see. You don’t have to see every single data point. The purpose of data is to help you make better decisions.

Customer Management System

How are you managing your paid customers? I have my own social network and I also have a tracking and tagging and data aggregation that I do for my paid customers. So if somebody is a paid member, they get tagged separately. If somebody is a gold member or diamond member, they get classified independently. There’s different communication going out for the customer journey itself.

Community Building System

Do you have a system to nurture and grow your community? I want you to understand that this is not just about technology and tools system also means driving a process. So, for example, I have a group of facilitators, and we have a system where they drive forward the meetups and inside that meetup, they follow a 90-minute system.

If your business is not doing too well, based on these 11 systems, you’ll be able to identify which area is not working well for you. Your advertising, for example, is an input. Facebook or Google review that and see whether your ad is approved according to policies, good customer feedback. Are you getting good feedback on your ad? The output is whether your ad costs will go up or go down, just like lead generation. The output is whether they customers are given that information to become a lead or not.

At the end of the webinar, the outcome is, are they going to buy your product? Every single aspect of your knowledge business can be visualized by applying the IPO model, input process output. Suppose the output is not at a desirable level in your business right now. In that case your first step is to identify where the problem is, whether it’s a nervous system problem or a respiratory problem, or a digestive problem, or an immunity problem. Here, in this case, content or advertising or lead generation of funnel or webinar, identify which is a problem. And once you’ve identified the problem, the next step is to go into that problem and check the IPO input process output.

The 80-20 rule applies to any aspect of your business. For example, 20% of people who registered for your webinar will show up for your webinar. 20% of people who attend your webinars will end up buying your products. 80% will not. You can apply the same model for everything like only 20% of people who watch the ad will click on the ad, 20% of people who click on the ad will come to the landing, 20% of the people who come to the landing page will give their lead information. 80% will not. So this concept of the 80-20 rule, now it may not be perfectly a 20%. It could go up and down.

“The difference between an average and a great coach is their ability to simplify concepts.” - Suniltams Guruji

So treat your business like an organism with interlinked systems. Each of these systems needs to be looked at in the IPO model.