Do you have a system to nurture and grow your community? I want you to understand that this is not just about technology and tools system also means driving a process. So, for example, I have a group of facilitators, and we have a system where they drive forward the meetups and inside that meetup, they follow a 90-minute system.
If your business is not doing too well, based on these 11 systems, you’ll be able to identify which area is not working well for you. Your advertising, for example, is an input. Facebook or Google review that and see whether your ad is approved according to policies, good customer feedback. Are you getting good feedback on your ad? The output is whether your ad costs will go up or go down, just like lead generation. The output is whether they customers are given that information to become a lead or not.
At the end of the webinar, the outcome is, are they going to buy your product? Every single aspect of your knowledge business can be visualized by applying the IPO model, input process output. Suppose the output is not at a desirable level in your business right now. In that case your first step is to identify where the problem is, whether it’s a nervous system problem or a respiratory problem, or a digestive problem, or an immunity problem. Here, in this case, content or advertising or lead generation of funnel or webinar, identify which is a problem. And once you’ve identified the problem, the next step is to go into that problem and check the IPO input process output.